From 8-bit to 8-core.

20 years of working with brands, design, startups, innovation and company culture.

Who do you call a digital native

If you ask me where a real digital native started, chances are high the answer is the Commodore C64. A 320 x 200 pixel screen, 16 colors, 8-bit CPU. One of the so-called DTP programs was Printfox and this is where my digital journey started. It was 1986, I was ten years old and highly addicted to the digital world's blessing of accurate creation and limitless reproduction. The Commodore Amiga followed and I started working on projects like "demos" and games after school.

I am looking back at 20 years of hands-on experience in shaping digital experiences and brands. My munich-based design studio schoene neue kinder (that's german for "brave new kids") is helping brands to translate strategies into living digital experiences, since over a decade. While the world is talking about the Consumerization of B2B, I prefer to talk about the Humanization of B2B Communication and plausible stories. That‘s why I also act as a Brand Advisor for the Hammer Team.

Prior to that – in 1997, a time before Google – I co-founded Hybris, a global leader in E-Commerce and Customer Engagement, and developed and managed the brand and it‘s internationalization and growth until the 2013 acquisiton by SAP for more than 1B Euro. Today – 4 years later – the brand is key for the SAP front-office strategy and has significantly influenced the recent SAP brand evolution. I studied Visual Communications in Krefeld and Munich and spent most of my 90‘s youth on digital projects, pioneering today‘s connected world.

Work and projects

Talk to me

Looking back at almost 30 years of digital work and 20 years of entrepreneurship and startup culture I am quite thankful for all the things I've learned. You can hire me for design, brand, cultural system projects, for talks and lectures. But I also enjoy a good chat about art, music, movies and cube puzzles.

+49 151 64601894